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About PESTEL

 

PESTEL is an acronym for Political, Economic, Social, Technological, Environmental (or ecological) and Legal factors of the macro-environment of a company's or business' operations. 

Books on PESTEL

 

Political Factors

 

Macroeconomic political factors include political climate and governmental activity that may affect industry-specific outcomes:

  • fiscal policy
  • tariffs
  • energy
  • policies and processes

Economic Conditions

 

Economic Conditions include aspects of the overall economy. specific areas of interest focus on growth and decline, such as:

  • interest
  • exchange
  • unemployment rates
  • market conditions
  • consumer confidence
  • discretionary income

Social & Cultural Forces

 

Socio-cultural forces are:

  • societal values
  • attitudes
  • lifestyles
  • demographics

Technological Factors

 

Strategic management refer to technological factors in a company’s external environment.  These include:

  • the pace of technological developments
  • institutions or activities that inform and drive technology and innovation

Environmental Factors

 

Legal & Regulatory

 

Legal and regulatory factors include compliance issues, such as:

  • consumer
  • labour
  • minimum-wage
  • OHS and anti-trust laws and regulations