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PESTEL is an acronym for Political, Economic, Social, Technological, Environmental (or ecological) and Legal factors of the macro-environment of a company's or business' operations.
Macroeconomic political factors include political climate and governmental activity that may affect industry-specific outcomes:
Economic Conditions include aspects of the overall economy. specific areas of interest focus on growth and decline, such as:
Socio-cultural forces are:
Strategic management refer to technological factors in a company’s external environment. These include:
Legal and regulatory factors include compliance issues, such as: